Web 2 Point...Oh!
After diving face first into the fairly tech-heavy articles on Web 2.0, it's helped me solidify my understanding, and realize just how far the web has advanced in the last 5-10 years.
The obvious being the ability to connect much easier and participate in discussions ongoing across the globe, but the less obvious: how it impacts the "marketplace", and specifically the one I'm involved in daily.
In my own experience in the music business world, the transition from CDs > MP3s > streaming services has played a major role in the landscape of how music is consumed, and transferred from creator to listener, and back. With services like YouTube, Soundcloud, etc... artists can upload a demo, and receive feedback on the song before solidifying the final recording. Web 2.0 plays a large role in this, by not only enabling feedback, but also inviting other users into the creative process from the comfort of their own home.
Within the past year, industry-standard audio recording software "ProTools" (by parent company AVID) has launched their "Cloud Collaboration" update (in versions 12.5 and above), in which two or more ProTools users can work on the same song/project simultaneously over the internet. Recording, uploading onto another users computer anywhere in the world, for them to then record on top of, or share ideas within the same file. This opens up the possibilities tremendously for creatives to collaborate, and write music with others that wasn't available before unless you had the means of jumping on a plane and traveling to the other person easily.
[See examples and overview at: http://www.avid.com/avid-cloud-collaboration-for-pro-tools/how-it-works]
In reflecting on my own experience, and looking towards the future of the industry, I often wonder how my world would be different without these tools available. Also, I think about the importance of face to face interaction in collaboration, and how it's affected by our current screen-obsessive culture.
It seems in my opinion that a balance is required between the raw/organic nature of creativity, and the digital tools such as Web 2.0 and beyond.
Another key element to the success of Web 2.0, and sites like Facebook, Twitter, Instagram, etc. is the ease of use. Although technology usually comes with a bit of a learning curve (just ask my parents), it seems more and more that the GUI (Graphical User Interface) or "look and feel" of a lot of these apps and sites are increasingly more self explanatory, and with a bit of concrete experience, mixed with active experimentation, the "learn time" of a lot applications are narrowed down to mere minutes.
Blogger for example, is an application I've never used, but within a short time, I was able to figure out how to post, comment, edit, and somewhat effectively organize my blog.
With curiosity, I look forward to the expansion of Web 2.0, and the possibilities of not only collaboration, but societal advancement it brings to the table!
The obvious being the ability to connect much easier and participate in discussions ongoing across the globe, but the less obvious: how it impacts the "marketplace", and specifically the one I'm involved in daily.
In my own experience in the music business world, the transition from CDs > MP3s > streaming services has played a major role in the landscape of how music is consumed, and transferred from creator to listener, and back. With services like YouTube, Soundcloud, etc... artists can upload a demo, and receive feedback on the song before solidifying the final recording. Web 2.0 plays a large role in this, by not only enabling feedback, but also inviting other users into the creative process from the comfort of their own home.
Within the past year, industry-standard audio recording software "ProTools" (by parent company AVID) has launched their "Cloud Collaboration" update (in versions 12.5 and above), in which two or more ProTools users can work on the same song/project simultaneously over the internet. Recording, uploading onto another users computer anywhere in the world, for them to then record on top of, or share ideas within the same file. This opens up the possibilities tremendously for creatives to collaborate, and write music with others that wasn't available before unless you had the means of jumping on a plane and traveling to the other person easily.
[See examples and overview at: http://www.avid.com/avid-cloud-collaboration-for-pro-tools/how-it-works]
In reflecting on my own experience, and looking towards the future of the industry, I often wonder how my world would be different without these tools available. Also, I think about the importance of face to face interaction in collaboration, and how it's affected by our current screen-obsessive culture.
It seems in my opinion that a balance is required between the raw/organic nature of creativity, and the digital tools such as Web 2.0 and beyond.
Another key element to the success of Web 2.0, and sites like Facebook, Twitter, Instagram, etc. is the ease of use. Although technology usually comes with a bit of a learning curve (just ask my parents), it seems more and more that the GUI (Graphical User Interface) or "look and feel" of a lot of these apps and sites are increasingly more self explanatory, and with a bit of concrete experience, mixed with active experimentation, the "learn time" of a lot applications are narrowed down to mere minutes.
Blogger for example, is an application I've never used, but within a short time, I was able to figure out how to post, comment, edit, and somewhat effectively organize my blog.
With curiosity, I look forward to the expansion of Web 2.0, and the possibilities of not only collaboration, but societal advancement it brings to the table!
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